Brand Video Production in Milwaukee
A 60 to 120 second film that shows homeowners and buyers who you are before they ever call. Starting at $3,500.
Bokeh Film Production produces brand and company story films for contractors and business owners in Milwaukee and across Southeastern Wisconsin and Northern Illinois. A brand film answers the only question a new customer really has: should I trust this company with my home, my building or my money?
The format is simple and it works. The owner and a few of the people who do the work talk about how they do it and why it matters to them, intercut with real footage of real jobs. No actors, no script read off a prompter. When it is finished you have one piece of content that works on your homepage, your Google Business Profile, your proposals and your ads for years.
Who a brand film is for
Brand films do the most for companies whose customers have to make a trust decision before they buy:
- Remodelers, builders and home service contractors who want to win the estimate before the appointment
- Trade and commercial contractors bidding against companies with bigger marketing budgets
- Family-owned businesses whose reputation is the product, and who have never put that reputation on camera
- Companies about to launch a new website, a rebrand, or a recruiting push and need one film that carries the message everywhere
If you are mostly trying to fill a hiring pipeline, start with a recruiting video instead. If you want a steady stream of content rather than one film, look at monthly partnerships.
What is included
Before the shoot
- Discovery call and a short planning document: the story, who speaks, where we film, the shot list
- Interview questions written for your people, so nobody has to memorize anything
- Scheduling that works around active jobs and customers
Shoot day
- One full shoot day (two for multi-location films) with a professional camera, lighting and audio setup
- Owner and team interviews, filmed where the work happens
- B-roll of crews, equipment, process and finished work
- Drone footage of sites or finished projects when it adds to the story (see drone pricing)
After the shoot
- A 60 to 120 second brand film, color graded, with licensed music and captions
- A 30 second cut for ads and social, plus two or three vertical clips pulled from the interviews
- Two rounds of revisions
- Delivery in every format you need, with a note on where each version should live
Not included, available if you want it
- Scripted voiceover or on-camera talent
- Motion graphics beyond titles and lower thirds
- Posting and ad management (that is the partnership)
Recent brand films
1:40The Real Estate Studio | Team Brand Video
1:25Cloud 9 Dentistry | Meet Dr. Schweigel
2:10Camo Crew Junk Removal | Commercial Junk Removal (2-Minute Promo)
We have produced brand films for construction companies, remodelers, painters, specialty contractors and local businesses across the Milwaukee area. A few are on our work page; most of the rest are on client websites doing their job.
How it works
- Week 1: Plan. A 30 minute call, then a one-page plan with the story, the people on camera, locations and shot list. You approve it before we schedule.
- Week 2: Film. One shoot day, usually six to eight hours on site. We keep interviews to 20 to 30 minutes per person and film around your crew’s real work rather than staging it.
- Weeks 3 to 4: Edit. You get a first cut within two weeks of the shoot, two rounds of revisions, then final files in every format.
Total time from first call to finished film is usually four to five weeks. If you have a launch date, tell us on the first call and we will build the schedule backward from it.
Brand video pricing
Brand films start at $3,500 for a one-day shoot at a single location with up to three interviews. Most land between $3,500 and $6,500. The higher end covers two shoot days, multiple job sites, more interviews, or drone coverage.
The price in your written scope is the price you pay. Travel inside the Milwaukee metro, surrounding counties and Lake County, Illinois is included.
Want to see how brand films compare with our other services? The services overview lists starting prices for everything we do.
Frequently asked questions
How much does a brand video cost in Milwaukee?
Our brand films start at $3,500 and most land between $3,500 and $6,500 depending on shoot days, locations and the number of interviews. Milwaukee studios that publish prices generally start between $5,500 and $10,000 for comparable work; we keep ours lower because we specialize in contractors and local businesses and run a lean crew.
How long should a brand video be?
Sixty to one hundred twenty seconds. Long enough to let an owner say something real, short enough that a homeowner watches the whole thing on a phone. We also deliver a 30 second cut for ads and a few vertical clips for social.
What if we are not comfortable on camera?
Almost nobody is at first. We film conversations, not performances. You will have the questions in advance, we talk for 20 to 30 minutes, and the edit keeps the best two or three minutes. Owners are regularly surprised at how natural they look.
Where should we use the finished video?
On your homepage above the fold, on your Google Business Profile, in the first email you send a new lead, in proposals, and as the creative for Meta and YouTube ads. We deliver the formats for all of those and tell you where each one goes.
How long does the whole project take?
Four to five weeks from the first call to final delivery for most single-location films. Multi-location films take about six.
Do you serve areas outside Milwaukee?
Yes. We regularly film in Waukesha, Brookfield, Menomonee Falls, Mequon, Racine, Kenosha and throughout Lake County, Illinois. Travel in those areas is included in the price.
Can a brand film be updated later?
Yes. Because we keep the raw footage archived, a refreshed cut after a rebrand, a new service or a new team member is usually a small edit rather than a new shoot.
Ready to put your company on camera?
Start with a 30 minute call. We will talk about what you want the film to do, and you will have a written scope and price within two business days.