Bokeh Film Production produces recruiting videos for contractors, manufacturers and employers in Milwaukee and across Southeastern Wisconsin and Northern Illinois. For most of the trades, the hardest problem is not leads. It is finding people who can do the work and will show up. A recruiting video lets a candidate see your shop, your trucks, your crew and your owner before they decide whether to apply.
Job posts all read the same. A two minute video of your actual foreman explaining how a new hire’s first month goes does not. It filters out people who would not fit, gives the right candidates a reason to pick you over the company down the road, and keeps working on your careers page, Indeed listing and social channels long after the shoot.
Who recruiting videos are for
- Contractors and trade companies hiring technicians, installers, laborers and foremen
- Manufacturers and shops competing for machinists, welders, operators and maintenance staff
- Companies with a culture worth showing: training programs, clear paths to lead roles, good equipment, owners who know people’s names
- Employers whose job posts get applicants, but not the right applicants
If your bigger goal is winning customers rather than hires, a brand film is the better first project. Many clients do both and share footage between them, which lowers the cost of the second video.
What is included
Planning
- Discovery call about the roles you are hiring for and what keeps people from applying
- A plan for who appears on camera: owner, a lead, one or two newer hires, and the work itself
- Interview questions built around the things candidates actually ask: pay structure, schedule, training, tools, growth
Shoot day
- One full day on site or across two of your job sites
- Short interviews with three to five team members
- Real work footage: crews, trucks, shop floor, equipment, the job site at 7 a.m.
- Drone footage of larger sites when it tells the story
Deliverables
- A 90 to 150 second recruiting video for your careers page, Indeed and LinkedIn
- A 30 second cut for Meta and YouTube recruiting ads
- Three to five vertical clips (one per team member) for social and job boards
- Captions on every version, two rounds of revisions
Add-ons
- Role-specific cuts (one for field technicians, one for office staff)
- Spanish subtitles or a Spanish-language edit
- A recruiting ad campaign managed through a monthly partnership
Where the video runs
A recruiting video only works if candidates see it, so delivery includes a one-page plan for placement. The usual lineup:
- Your website careers page, at the top, above the job listings
- Indeed and LinkedIn job posts, where a video link measurably raises applications
- Facebook and Instagram, both as organic posts and as ads targeted to people in the trades within driving distance of your shop
- YouTube, where it is also searchable
- Text messages from your hiring manager to candidates between the application and the interview
How it works
- Plan (week 1). A 30 minute call about the roles, the people and the message. We send a one-page plan and interview questions.
- Film (week 2). One shoot day. Team interviews are 10 to 20 minutes each; the rest of the day is real work.
- Edit (weeks 3 to 4). First cut within two weeks of the shoot, two rounds of revisions, final files in every format with the placement plan.
Recent recruiting videos
Recruiting video pricing
Recruiting videos start at $3,000 for a one-day shoot at one location with up to four interviews. Most land between $3,000 and $5,500; the higher end covers two sites, more team members, role-specific cuts or drone coverage.
Combining a recruiting video with a brand film in the same shoot typically saves 25 to 35 percent compared with producing them separately. Ask about it on the call.
Frequently asked questions
How much does a recruiting video cost?
Ours start at $3,000 and most land between $3,000 and $5,500. A combined brand and recruiting shoot usually comes in well under the cost of two separate projects.
Who should be in a recruiting video?
The owner for 20 seconds, a lead or foreman, and one or two people who were hired in the last year or two. Candidates trust the newer hires most, because they were just in the candidate’s position.
How long should it be?
The main video runs 90 to 150 seconds. Job boards and social get the 30 second cut and the short vertical clips, because that is where candidates actually watch.
Does a video really help with hiring in the trades?
A video does not fix pay or schedule problems, but it changes who applies. Candidates who see the real shop and the real crew self-select; applications tend to be fewer and better. Companies that run the 30 second cut as a geo-targeted Meta ad see it work fastest.
Can we film while crews are working?
That is the point. We work around your schedule, stay out of the way on active sites, and follow your safety requirements. We carry our own PPE.
Can you do a Spanish version?
Yes. Spanish subtitles are a small add-on; a full Spanish-language edit with Spanish-speaking team members on camera is quoted per project.
How quickly can we have it?
Four to five weeks from the first call in most cases. If you are heading into a hiring season, tell us the date and we will schedule backward from it.
Hiring is the hard part. Let people see why they should work for you.
Tell us which roles you are trying to fill and we will scope a recruiting video that fits. Written scope and price within two business days.