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Video Production for Professional Services Firms
Real estate, mortgage, engineering, dental, legal, insurance and financial firms sell one thing before anything else: trust. Video is how you earn it before the first meeting. For firms across Southeastern Wisconsin and Northern Illinois.
Bokeh Film Production makes video for professional services firms in Milwaukee and across Southeastern Wisconsin and Northern Illinois: real estate teams and brokerages, mortgage lenders, civil and structural engineering firms, dental and medical practices, law firms, accountants, insurance agencies and financial advisors.
In every one of these businesses, the client is choosing a person as much as a company, and they are doing it online before they ever call. A website with stock photos and a paragraph about “our commitment to excellence” tells them nothing. Ninety seconds of the people they will actually work with, filmed in the office where the work happens, tells them everything they need to pick up the phone.
What video does for a firm that sells trust
1. Puts a face on the firm before the first call
A brand film introduces the partners, the team and the way you work. It goes on your homepage, your Google Business Profile and the first email a new lead gets. A separate “meet the team” cut lets each person on the client-facing side have their own short video for their bio page and their email signature.
2. Lets your best clients make the case
Nobody believes a firm that says it is responsive. Everybody believes a client who says the closing happened on time or the engineer answered the phone on a Saturday. Client testimonials filmed in the client’s own office or home are the most persuasive asset a professional firm can own, and they double as the best referral tool your team has.
3. Explains what you do in plain language
Most of your prospects do not understand the process they are about to go through, whether it is a mortgage approval, a site plan review or an implant. Short explainer videos that walk through it in plain language, one question at a time, earn trust and save your staff the same phone call a hundred times. Filmed in a batch as social content, they also give you a month of posts.
4. Keeps the firm visible between referrals
Referral businesses still get checked out online, and the firm that shows up with real people and recent content wins the comparison. A monthly partnership keeps new video coming without anyone on your staff becoming the content person.
What we film with a professional firm
- Partners and team members introducing themselves and the way they work
- The office, the conference room and the client experience from the front door in
- Clients telling the story of working with you, in their space
- Plain-language answers to the questions every prospect asks
- Listing and property tours for real estate teams, with drone footage where it helps (FAA Part 107 certified)
- Field work for engineering firms: surveys, site visits, project milestones
- Recruiting videos for firms competing for technical and licensed staff
- Anniversaries, new offices, awards and other milestones worth announcing
We keep shoots short and work around client appointments. Most office shoots are a half day. Interviews run 15 to 20 minutes per person and we ask questions, so nobody has to memorize anything.
Recent work for professional firms
1:40The Real Estate Studio | Team Brand Video
1:25Cloud 9 Dentistry | Meet Dr. Schweigel
1:39Schumacher Sama | What It's Like to Work With Us
Recent projects include a team brand video for a real estate studio, a “meet the doctor” film for a dental practice, a “what it is like to work with us” video for a professional firm, and a recruiting video and anniversary spot for a civil engineering company. More is on our work page.
What it costs
Single projects: brand and team films from $3,500, most land between $3,500 and $6,500. One client testimonial $1,800, or two to three in a half day for $3,500. A batch of plain-language explainer and social videos from one shoot day, $1,500. Recruiting videos from $3,000. Monthly partnerships from $1,800 per month, month to month, no long-term contract.
Full detail and what is included on each service page. Travel inside the Milwaukee metro, surrounding counties and Lake County, Illinois is included.
Questions professional firms ask us
Our partners are not comfortable on camera. Does that matter?
Less than you think. We interview rather than script, so people talk the way they talk in a client meeting. Most people relax after the first two questions, and the edit keeps the best 20 percent. Nobody has ever watched their finished video and wished they had not done it.
How much does a brand video cost for a professional firm?
Brand and team films start at $3,500 and most land between $3,500 and $6,500 depending on how many people and locations we film. That includes the main film, a 30 second cut and vertical clips for social. Individual team member videos can be added to the same shoot day at a lower cost than filming them separately.
Can you film our clients for testimonials?
Yes, and we help you ask. The best testimonials are filmed where the client is, their office, their new home, their finished building, and take about 90 minutes of their time. Two or three in a half day is the most common package.
Are there compliance or confidentiality concerns?
We work with firms in regulated fields regularly. We avoid client names and details unless the client has agreed in writing, keep paperwork and screens out of frame, and send you the edit for review before anything is published. If your compliance department needs to approve the script or the final cut, build that into the timeline and we will work with it.
We are a real estate team. Do you do listing videos?
Yes. Property and listing tours, including drone footage, are a regular part of our real estate work, and they pair well with a team brand video that sells the agents rather than one house. Ask about a monthly arrangement if you list consistently.
Do you work outside Milwaukee?
Yes. We regularly film in Brookfield, Mequon, Waukesha, Menomonee Falls, Racine, Kenosha and throughout Lake County, Illinois. Travel in those areas is included. See all the areas we serve and our Northern Illinois page.
Your next client is checking you out right now.
Tell us what the firm does and who you need to reach, and we will scope the video that earns the first call. Written scope and price within two business days.